Makeup can have the same effect on a women's face as a face lift! As we age, everything fades and falls. The trick is to lift and add life back to your face with the right textures, colors, and the correct techniques. Here are some "beauty issues" women have concerns about and how they can be addressed :

1) Extreme under-eye circles - usually the result of aging .. the skin under the eye becomes thinner and the blood vessels show through but also genetics, stress, smoking and lack of sleep contribute too.

Beauty Rx. - a pink or peach toned concealer

2) Fine lines, wrinkles, loss of elasticity :

Beauty Rx. - Although no cream can take away wrinkles or return elasticity to the skin , a good moisturizer eye cream and exfoliant can do wonders to improve the texture, color, and radiance of the skin.

3) Uneven skin tone, texture :

Beauty Rx. - Foundation ! Cover redness and blotchiness making the skin look smooth and flawless.

4) Brown Spots :

Usually the result of too much sun exposure.

Beauty Rx. - concealer to lighten the spots and foundation to cover.

5) Healthy Sun - Kissed Glow :

Beauty Rx. - Bronzer ! And is much safer than a tan.

6) Dull, sallow - looking skin :

Beauty Rx. - Exfoliation ! to remove the dull, drab skin cells and reveal the newer, plumper cells ... gives the skin more radiance.

Beauty Rx. 2 - Blush - makes everyone look prettier and is an instant brightener!

7) Thin lips - usually the result of a decrease in collagen production :

Rx. - Stick to light to medium lipstick shades in a creamy texture with a little gloss on the bottom lip.

8) Sparse brows or greying brows :

Rx. -  Brow pencils or powders or try tinting the brows.

Note : Nothing gives the face more of a lift than well - groomed , defined and perfectly arched brows. They draw attention to bring power to the eyes, give strength and a more polished look to the face.

9) Crepery Eyelids and loose skin on the eyelids is usually the result of aging and too much sun exposure. Always wear sunglasses!

Rx. - Avoid shimmery shadows and opt instead for soft matte colors in light to medium tones of nude, brown, grey, lavender.

10) Droopy dark eyelids makes us look tired :

Rx.1 - Properly shaped brows do wonders to lift eyelids!

Rx.2 - Define the eyes with eye-liner

Rx.3 - Define the brow bone with highlighter to draw attention up and away from droppy eyelids

For darkness, apply yellow toned powder to the lids then apply a light eye shadow such as cream, pale pink or peach. (No dark tones though !)

11) Skimpy lashes :

Beauty Rx. - Mascara. Apply in three thin coats then add eyeliner to help create the look of thicker lashes.